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BrandonLong.com - REO/BPO information
- We offer Comprehensive BPO Services for most types of property (residential 1-4 units).
- Same Day Service Available! (All BPO’s completed within 72 Hours)
- Fully Paperless office. All documents, photos, and forms are handled via Adobe Acrobat (pdf) Files, and emailed to Asset Managers, or faxed upon request.
- We maintain a complete staff of 4 licensed realtors, 1 transaction coordinator, 2 licensed contractors, 1 home inspection company, and 2 house keeping services.
- We are fully automated and handle everything from BPO’s to Securing the Property, Trash Out, Repairs, Construction Supervision, Listing, Marketing, Escrow Coordination, and Sales.
- We have a Single Point of Contact for all REO and Asset Managers. You speak to one person, and get answers immediately 20 hours a day.
- All assets are treated on a unique basis, based on the criteria of the REO and Asset Manager. We listen and respond to your needs.
- Central office location close to the 15, 163, 8, 67, 78, 94, 54, and 5 freeway, providing easy access all over San Diego County and up to Riverside County.
- Accessible after hours, for buyers, real estate agents, and my clients who work flex hours.
- I personally visit all of my properties and personally complete all major important aspects of the REO assignment: CFK, negotiations, BPO valuation, Code Enforcement issues, and offer negotiations. When myself or my staff or my staff conduct our property inspections, we bring an assortment of tools, securing devices, (chain, zip-ties, screws, padlocks, etc.), measuring rollers, trash bags, and NO Trespassing signs with is so we can complete most minor property preservation issues immediately and at our expense, and not have to bother the asset manager unnecessarily.
- We personally cover every zip code / city within San Diego County and South Riverside County.
(Real Estate / Brokers License Available upon request)
REO Marketing Plan
My marketing philosophy is simple, Maximize Exposure. Operating on that premise, I do everything possible to put my listings in front of as many other agents and buyers as possible. Not just within the subject property’s community, but throughout the greater Southern California area. There are tens of thousands of agents in Southern California, and most buyers are coming from within this same area.
Pricing, the most critical decision – Pricing is everything in a depreciating market. Price it too high in the beginning and you’ll end up chasing the market down. My BPO’s reflect the most current market conditions, and values needed to sell the asset in a timely manner in today’s market environment. They’re prepared using my 12+ years of award winning listing experience. The end product is a precise and water tight valuation put together and based on normal valuation parameters.
Pre-marketing – Using networking groups, I pre-market my listings even before the list price is established. In a depreciating marker it is more important than ever to get the property sold as soon as possible. Therefore I like to start generating activity as soon as I get the property assignment. I review city records and the prelim, if available. If there are any major issues affecting the property, I like to now in the beginning so I can work to resolve them up front, instead of having them arise during the closing.
MLS – By far the most important part of marketing is getting the property in the right MLS, and with accurate and descriptive remarks and photos that encourage other agents to want to show it. I do this with every one of my listings, and I upload select photos I’ve taken myself. I don’t leave anything to chance in this most critical marketing effort. I also use the MLS buyers match feature which is an extremely effective tool used to match buyers with properties.
For Sale Sign – Mine are large and the phone number is easy to read. I also have my website URL on it as well as “Bank-Owned” rider a top of the sign post depending on bank guidelines.
Flyers – I put full color picture flyers at the property and also have them available for downloading depending on the area, I will also have a brochure box outside the property for prospective buyers who happen to drive by the property.
Internet – The number of Buyers who use the Interned to ship for homes continues to grow. So does the number of sites available. Therefore, I advertise my listings on personal and public sites including: Realtor.com, Zillow, Craig’s List, Trulia, REO Trans, REO Prep, Homes.com, SDLife, BuyBankHomes, Google base, Yahoo, Oodle, Hot pads, Live deal, Back page, Prop Smart, Homescape, San Diego MLS, Riverside County MLS, Orange County MLS, and I subscribe my listings to the IDX search engine so they populate virtually on every agents personal website.
Open House – Depending on the area and the property. I do not promise open houses, however I do encourage agents to hold my listings open, and I offer them a bonus if they sell one as a result of their open house efforts. I have many agents eager to hold my listings open.
For more information regarding our REO/BPO services, please call
Brandon Long
619-990-3179
Regional Realty & Investments Inc 11974 Woodside Ave, Lakeside CA 92040 619-858-0923 E-Fax BrandonLong@RegionalRealty.org
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